Harness the Power of PR to Grow Your Business

Ready, Set, Grow...! has brought together some of the area's leading experts on public relations to share with you how your business can be using some of the latest PR techniques and trends to boost its bottom line.  Join us for this exciting and engaging breakfast panel and networking opportunity at the beautiful 2941 Restaurant. Network before and after the program with other local business executives and leaders.  Full breakfast and complimentary parking included.  Don't miss out! 

Learn the latest on: 

• The newest trends and techniques in PR, and deciding which are right for you
• Crafting a compelling PR message and developing a campaign suited to your business industry and size
• Using the latest Internet tools/services to maximize your budget
• And so much more...

Our panel of experts includes:

Robert Deigh, Principal, RDC Communication/PR, is a communication professional with more than 25 years of experience in public relations and journalism. He has helped hundreds of organizations -- from startups to Fortune 500 companies -- increase their visibility and build brands by creating strong and positive relationships with the press and other audiences to boost their reputations and help increase sales.  He is the author of the PR book "How Come No One Knows About Us?" which, in 2009, won three national awards for excellence in business writing. www.rdccommunication.com

Pauline Lewis, CEO, oovoo design, founder and “all-in-one-bag” boss of oovoo design, a wholesaler and e-tailer of hand-embroidered handbags.  This multiple award-winning company has a strong focus on producing high quality products while improving the livelihood of women in South East Asia.  The company has received countless media coverage, including TIME magazine, Washington Post Magazine, and ABC 7 News (WJLA). www.oovoodesign.com

Elizabeth Shea, President and CEO, SpeakerBox, president and CEO of SpeakerBox Communications, which she founded in 1997.  Elizabeth's passion for public relations has grown stronger with the emergence of new communication strategies over the past few years.  Her career spans working for industry titans such as Apple in Silicon Valley to local top-tier companies like Falcon Microsystems.  She has been widely recognized for her PR expertise and entrepreneurial spirit with numerous awards, including Women in Technology's 2005 Entrepreneurial Leadership Award and the 2008 Women Who Mean Business Award from the Washington Business Journal. www.speakerboxpr.com

Jen Sterling, President, Red Thinking, President and Founder of Red Thinking. She sold her previous company and founded her new company literally as her Hot Mammas Case Story went to print. She was previously President and co-founder of Hinge, Northern Virginia’s premier professional services brand marketing firm.  Jen has been recognized as an industry leader through her impressive array of awards and accolades. Her team's work has been featured in numerous magazines and trade publications. They have had the distinct honor of winning four prestigious “M Awards” from the Washington, DC chapter of the American Marketing Association. These awards recognize marketers for “campaigns that demonstrate solid strategy, brilliant innovation, and positive return on investment.

Schedule:

7:30-8:00 am: Registration/Coffee/Networking
8:00-9:30 am: Panel Discussion and breakfast
9:30-10:00 am: Coffee/Networking

To register by phone or for sponsorship opportunities, please contact Tracey Bonomo at (703) 204-1002.